Client: March For Our Lives
Agency: McCann NYC
Role: Creative Director
Director: J.J. Augustavo, m ss ng p eces
Photographers: Cassie Floto & Katie Henry
Retoucher: Kris Chu, Swell Digital

Four years after the Stonemason Douglas High School shooting, we worked with March For Our Lives to send a message to Congress they couldn’t ignore: 1,100 body bags spelling out “Thoughts and Prayers” at their doorstep. A football-field-long reminder of their failure to protect the American people.