Client: Mastercard
Agency: McCann XBC
Role: Creative Director
Director | Broadcast: Anthony Mandler
Director | Social: Katie Wilson

In 2024, Mastercard and Stand Up To Cancer reminded the world that everyone, everywhere has a name that comes to mind when they think of cancer. In 2025, we celebrated all the ways we stand up for those names.

To bring this to life, we invited three people affected by cancer and their loved ones to New York City to hear their stories and kick off our annual placard moment during the All-Star Game. We left out one crucial bit of information: their favorite musicians, the Jonas Brothers, were listening in, ready to stand in support and debut a brand new song dedicated to everyone standing up to cancer. Together with the Jonas Brothers, we brought the conversation to social, where hundreds of thousands joined us by viewing, liking, and sharing how they stand up for the ones they love.

Stay tuned…more to come!