Client: Verizon Wireless
Agency: mcgarrybowen
Role: Associate Creative Director

Using a Hasslebad lens, unique lighting, and hushed voices, we seeded Droid’s brand relaunch with four :15 films that never actually showed the Motorola device. From there, we launched with :30 spots directed by Doug Liman, which weaved the phone’s features into the storyline of each installment. We created a longform film that extended the story into social, asking users to participate by sharing their #DROIDTHEORY.