Client: Mastercard
Agency: McCann XBC
Role: Creative Director
Director | Broadcast: Kevin Wilson
Director | Social: Katie Wilson
Production: Little Minx

Mastercard and Stand Up To Cancer created one of the most iconic moments in baseball: a three-minute moment of silence for players and fans to stand up for loved ones affected by cancer. In 2024, we wanted to give even more people a way to stand up. Because everyone, everywhere has a name that comes to mind when they think of cancer.

Awards
Shorty Impact Awards—Winner, Corporate Community, TikTok
Shorty Impact Awards—Gold, Documentary Short
Shorty Impact Awards—Silver, Community Engagement
AdWeek Experiential Awards—Winner, Best use of Social Media in an Experiential Activation
Epica—Bronze, Events