Client: Mastercard
Agency: McCann XBC
Role: Creative Director
Director | Broadcast: Kevin Wilson
Director | Social: Katie Wilson
Production: Little Minx

Mastercard and Stand Up To Cancer created one of the most iconic moments in baseball: a three-minute moment of silence for players and fans to stand up for loved ones affected by cancer. In 2024, we wanted to give even more people a way to stand up. Because everyone, everywhere has a name that comes to mind when they think of cancer.